Radio needs programmatic play to counter threat from streaming giants warns Carat CEO

October 9, 2015 5:25

The CEO of Australia’s second largest media agency Carat has warned the radio industry it needs to beware the threat of streaming players Spotify and Pandora and accelerate a push to programmatic.

Simon Ryan CEO, Carat Australia and New Zealand

Speaking at the National Radio Conference, Simon Ryan, whose agency represents major clients including Woolworths, David Jones, L’Oreal and Mondelez, told the room that radio and the wider media faced a growing threat from global players and that it needed to galvanise the local media players towards innovation.

“Spotify and Pandora have 6.5m listeners and we have to wonder what is next for them.” said Ryan. “From my perspective, both agency and the Australian radio, we have an industry to protect, we have jobs to protect, we have talent to look after, we have a big industry to protect.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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