Australian radio industry takes first steps towards programmatic trading

October 11, 2017 3:04

Commercial Radio Australia has launched its automated radio booking service, the first step in developing an industry wide programmatic advertising trading platform.

Run by AudioNet, which won Commercial Radio Australia’s tender for the platform in December last year, the RadioMATRIX radio holdings service has been tested by various stations and advertisers over the past quarter.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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