Commercial Radio Australia tells music streaming industry to fend for itself on measurement

March 11, 2014 1:27

CRA CEO Joan Warner

Commercial Radio Australia’s (CRA) boss Joan Warner has said the radio industry does not see the inclusion of music streaming services, such as Pandora, Spotify and Rdio, in the new radio ratings system as a priority.

Speaking on the eve of the launch of the new radio ratings survey under GfK Warner told Mumbrella’s Media Metrics Masterclass yesterday that CRA’s priority would be in bedding down the new ratings system which launched today.

“I think we’ll leave the Pandoras and Rdios of the world to look after themselves for the time being,” Warner told the room.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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