A ‘fairytale ending’, unexpected drop and new world order for radio bosses in Sydney
Kyle and Jackie O
Kyle and Jackie O’s topping the radio ratings on Kiis 1065 is a “fairytale ending”, while 2DayFM did not expect such a large collapse in its audience share and that collapse has made Sydney a two-horse race between Nova Entertainment Group and the Australian Radio Network are the key messages from FM station bosses today after one of the biggest shifts in radio in recent history.
The move of the number one rating breakfast show from the Southern Cross Austereo (SCA) Today Network station 2DayFM to ARN’s newly rebranded station Kiis 1065 “could not have asked for a better result”, ARN national content director Duncan Campbell said.
Guy Dobson, chief content officer for SCA, expected the attrition but admitted the drop in audience share from 8.4 to 4.0 share points was larger than expected.
Now 2GB know what to do when Alan retires from broadcasting. Hire Kyle.
Totally surprised by the ratings outcome. Not a fan of Kyle and Jackie O but congratulations to them. With the legal battles 2DayFM are facing we may see that station fall further in the ratings. There are now more people listening to 2RN and 2JJJ than 2DayFM breakfast. I bet the SCA programme directors and advertisers will be disappointed over this.