Radio’s revolution: Why today is the day that everything changes
Today marks one of the most extraordinary days Australian commercial radio has ever seen, argues Mumbrella’s Tim Burrowes.
If, like me, you never sleep well on a Sunday evening as your brain returns to work mode, spare a thought for the insomnia experienced last night by most of Australia’s radio community.
The back to work blues of the 4am alarm call after a long summer break will have hurt.
But now we’re back in survey territory. And this is the year that everything is going to change.
Tim,
It’s Jackie Henderson. She hasn’t been o’neill for YEARS and that’s actually quite disrespectful to get her name wrong.
As a long time 702 listener (and Adam Spencer fan…sigh) I agree – it’s just weird that Robbie Buck isn’t starting until next week. I’m also not convinced he’s going to cut it at breakfast time, but then again it took Adam a while to find his feet.
I listened to the 2Day crew for a while as well last week, and Jules Lund is just like beige wallpaper – he needs to go to allow Merrick to create a bit of mayhem with the girls – Mel B is good radio talent IMHO, just needs to settle into it a bit….
The new Kiis breakfast show is completely un original. you’d think they would use this opp to create something new. Its exactly the same show (actually poorer version) on another station. same production, idea’s everything.
poor form and massively missed opportunity
Another insightful article Tim. The biggest hassle now is I have to re-program the preset radio stations in my car to remove MIX and add 2DAY to avoid the verbal diarrhea that has moved shop.
Sandilands and Henderson have never been number 1, and hover around 10 percent.
Hardly a dynamo, trailing well behind Alana Jones for years?
Hoping they lose the 3 percent and end up with 5 or 7.
surprised to see KIIS advertising on mumbrella given the (well earned imo) slatings kyle has received on here.
Thanks to Mumbrella, those of us lucky enough to live outside Sydney and who are spared the misfortune of actually listening to any of this won’t have to miss a moment of the so-called ‘revolution’ in Australian radio. Same ‘personalities’, different frequencies really.
Who is the new ratings company.. Sorry industry outsider!!!!
Who are these people? Most Australians don’t listen to Sydney radio. Please be relevant!
And why no mention of Triple J – sure it’s a national broadcaster, but it also has a new breakfast line up and it had a 6 point something per cent share of Sydney’s listeners at the end of last year. That’s more than Kyle and Jackie O are likely to have now.
Me thinks Tim secretly loves Kyle