Commonwealth Bank launches ‘silly selfie’ campaign to raise funds for the Clown Doctors
The Commonwealth Bank is set to donate five dollars to the Clown Doctors for every “silly selfie” shared on Instagram or Twitter with the hashtag #ClowningForKids in an effort to support one of its longest standing community partners.
Launched on Wednesday, the socially-led campaign drew on its relationships with its Australian cricket team to highlight the work of the Clown Doctors.
Vittoria Shortt, group executive of marketing and strategy, Commonwealth Bank, said:“It’s important that we support our community partners above and beyond a signature on a cheque. We play a vital role in raising awareness of the important work of the Clown Doctors and help foster stronger engagement between the organisation and all Australians.”
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