Comms Council run course for healthcare marketers
The Communications Council has unveiled a two day workshop for healthcare companies – “how your agency can make you famous” – aimed at helping companies work effectively with their advertising agency.
The announcement:
The Communications Council is running a two-day interactive workshop for healthcare clients designed to give them the skills and knowledge needed to work successfully with their marketing communications agency.
The course, designed for Brand Managers of all levels, covers the why, what and how of working with an advertising agency, and will take participants from the pitching process through to writing good briefs, to managing the digital component of a successful healthcare strategy.