CommBank dabbles with video ads
Commonwealth Bank is experimenting with a new form of video advertiisng in a deal brokered by media agency Ikon.
The announcement:
SAY Media (formerly VideoEgg <http://www.videoegg.com> ), the modern media company, and Ikon Communications <http://www.ikoncom.com.au/> , one of Australia’s leading media agencies, today announced they are collaborating to power an online ad campaign for Commonwealth Bank <http://www.commbank.com.au/> .
Ikon’s creative will be delivered as a market first by SAY Media’s AdFrames Spark <http://www.videoegg.com/experience> video ad unit offering a user-initiated, video playback experience that delivers high-impact, mass audience reach at a low cost to the client. AdFrames Spark features unique sound effects and visuals to notify users that an ad will launch, thereby qualifying the audience that elects to view the Commonwealth Bank ‘fix problems’ bulldog advertisement. Once initiated, the unit plays a full 30-second video ad; and optional full screen Flash video, replay and click to site.
please, if they’re anything like the pathetic ads they’ve run recently on TV, they should just give up now…
If this is the example then it might be a first for SAY Media, but 100% guaranteed NOT a market first for Australia.