Comms Declare calls on government to stop fossil fuel production in new campaign
Comms Declare has rolled out a new campaign lobbying the government to stop new fossil fuel production with Doctors for the Environment (DEA).
Created by Silver Lining, Smoke Kills uses imagery associated with cigarettes to raise awareness that burning fossil fuels causes more deaths than tobacco.
Smoke Kills features a paid campaign from Alchemy One across out-of-home, social and digital, directing people to a website to sign a petition to ban all new coal, oil and gas projects and legislate national restrictions on the advertising and sponsorships of these products.
Comms Declare founder Belinda Noble said: “Coal, oil and gas companies are threatening everything we value and love. The climate and health impacts of fossil fuels mean they are fast becoming our most deadly advertised products.
“We’re proud to be bringing together such incredible agencies to be a voice for positive action and to clearly show that fossil fuels are worse than smoking, gambling and alcohol combined.”
A new report from the DEA suggests that fossil fuels are a confirmed health hazard and currently cause more global deaths per year than smoking (8.1 million vs 7 million).
DEA executive director and GP Dr Kate Wylie said: “We saw the reality of the impacts smoking has on health and came together as a country to make swift changes to take away the ability for tobacco companies to peddle lies so we could protect the community. Now is the time to show the same leadership and act on this next public health frontier on fossil fuels.”
As part of the campaign, 300 fossil fuel-themed ‘cigarette’ packets were distributed to MPs, journalists, and media.
Silver Lining managing director Jonny Clow said: “The imagery used on cigarette packets is burnt into our retinas. So we fully expect the campaign’s imagery and simple message will illicit a simple and conclusive action.”
Canberra Airport’s The Capitals billboard has also been leveraged to support the campaign alongside Street Fighter cyclists, who will ride with mobile ads on the roundabouts surrounding Parliament House.
Credits:
Creative: Silver Lining
Media: Alchemy One
PR: The Bravery
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Isn’t it ironic that in the article there is a picture of a Hyper Media truck with a big billboard. I’d make a guess that it uses fossil fuels.
@anonymous my favourite type of comment; A grade whataboutism.
So with your comment in mind, what’s your solution? Shall we just continue on as we are? Business as usual?
If that’s the solution, I really hope you like holding your breath. Personally, I would like to stand outside and breathe in deep knowing the air isn’t going to kill more people than the road toll. I’d like this for future generations as well.
@Claire Maloney, @anonymous makes a fair point. Perhaps the creative should have focused on the emissions of the vehicle carrying the message, or a message-congruent truck specified. 300 packs of cigarettes to a small group of people who will pretty much ignore it feels like an awards-grab opportunity.
No, I don’t like breathing in this sh*t either. That doesn’t mean I or anyone else can’t question this method of communication. And it doesn’t mean @anonymous supports the status quo, as your fatalistic my-way-or-the-highway tone suggests.
I sold my car and walk/ride/PT as much as possible. How about you?
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