CommsCon full session lineup revealed with Twitter, Mona, Ogilvy, Sportsbet, a special interactive session and more

February 5, 2018 10:44

The full session lineup for Mumbrella’s CommsCon has been finalised, with a number of big brands and agencies being added to the program. Joining newly announced sessions are Ogilvy PR’s new CEO, Richard Brett, Mona’s director of marketing and communications, Robbie Brammall, Sportsbet’s head of communications and social content, Ben Hawes, and Twitter’s head of brand strategy, Grant Baxter.

Mona’s Robbie Brammall will discuss how controversial communications can work for a brand

Also added to the lineup is a special interactive session with Chris Lonergan, managing director of Lonergan Research, who will conduct a live, anonymous, survey in order to illustrate how data can be manipulated. The survey results will be discussed in the session, as will how much impact the wording of questions can have, and how quickly you can lose the trust of your audience.

Mumbrella’s CommsCon takes place on March 22 at The Westin in Sydney, with tickets on sale at earlybird rates until tomorrow.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.