How to get a place on the board, find staff and keep them to be focus of CommsCon session

Next week’s CommsCon conference will see panellists debate how to recruit and retain talent, and debate the skills communications professionals will need in the future.

In the latest session to be announced, David Redhill, chief marketing officer at Deloitte, Adrian Christie, head of communications at eBay, and Jeremy Wrench, group managing director of Capstone Hill Search, will debate the key issues around talent.

Among the questions being tackled in the session are what new capabilities does the PR professional need to add to their resumé as the industry changes?

Also on the agenda is the question of whether the answer to a small talent pool is to bring in skilled people from other industries or other countries, to outsource to other countries or to use technology to automate.