Compare Club launches first brand campaign via Archetype

Personal finance marketplace and advice company, Compare Club, has followed up its first campaign, launched earlier this year, with its first brand campaign via creative agency Archetype.

The ‘Join The Club’ campaign was developed to show how Compare Club solves everyday financial stresses on major expenses like home loans and health insurance.

The work builds on the ‘ExpertEase’ platform the brand launched in March, which was ideated by Mickey Madgett, who worked in-house at Compare Club as a freelancer before joining Archetype as creative director.