Constant positivity isn’t good marketing, it’s toxic marketing
Copywriter and founder of Wordfetti, Anita Siek, looks at what may be hiding behind a constant front of brand happiness.
“Focus on the good things.” “Just stay positive.” “It could be worse.”
We see it on social media. We hear it in the news. And with the pandemic and yo-yo of lockdowns it has no doubt been exacerbated because these phrases and words serve as an enveloped hug of support to help us see the world through a positive lens when things are tough. It feels harmless because it’s well intended. Except for the fact this constant positivity in our language could be doing more harm than good, and is actually unhelpful and toxic.
