‘Trust’ in agencies key to bold creative work says Nissan’s GM of marketing
Car manufacturer Nissan is repositioning its Navara brand as it attempts to increase the ute’s appeal beyond just tradespeople. Zoe Samios speaks to Nissan’s GM of marketing, Rebecca Williams, and creative agency TBWA to find out what risks the brand is taking and how they will pay off.
Nissan’s new ad featuring a Navara driving through thousands of wildebeests wouldn’t have occurred without the trust of in its long-standing relationship with agency TBWA Melbourne, Rebecca Williams, general manager of marketing at Nissan Australia says.
The latest work, which sees a father and son embark on a journey through the desert surrounded by wildebeests, is a major step away from Navara’s previous campaigns and aims to broaden the car model’s audience beyond tradesmen to include families.
Not exactly a revelation, but it’s always good to hear clients acknowledge the value of trusting their agencies. More need to do so.
The problem is, if you actually drive your new Nissan like they do in the commercials it will totally void your warranty. I own a 2017 Navara and was told this by the dealer …… thanks for the false advertising Nissan!!
Well that’s gnus to me Misty.
When did you purchase a new Nissan JG??
We were told if we take our new Navara off road that it would no longer be covered by the dealer warranty. The exact degree of ‘off roading’ was not specified except for ‘within reason’ ……. so, is getting air over river crossings as depicted in the TVC ‘within reason’??
If you have alternate information to this I would love to know!!