Content Marketing: The Good, The Bad and The Ugly
In this guest post, Tom Haynes talks us through The Good, The Bad and The Ugly of finding and hiring the right content marketing contractor for your business.
The content marketing and digital mediascape can be compared with the wild west – full of trigger-happy cowboys in unchartered territory chasing a stash of gold buried somewhere in them hills yonder.
If you’re to beat the gold rush you’ll need some decent planning, a good steed, plenty of supplies, a level head and a steady hand that’s quick on the draw. Not too quick though, or you’ll end up missing your target. You should probably go easy on the whisky, too.
Beware the guns for hire: The Good, The Bad and The Ugly
There are three types of content marketing mercenaries you might come across:
What a waste of time, this article is the definition of bad content. Waffle waffle, cliche cliche. “ok isn’t good enough!” “fail to plan, plan to fail”.
Sorry you feel that way Mattlam. This piece addresses a number of critical points we often see clients falling short on, so perhaps the message isnt getting through? Hence repackaging it with a wild west format… See you around the saloons.
Nice entertainingly writtten story Tom, with plenty of nuggets of gold
Well… I kept in reading it. And I put thought to what was being said. So, it worked for me.