Continental wants to win over millennials by matchmaking with flavour

May 10, 2016 10:08

Continental chasing millennials with new campaign

Unilever food brand Continental is taking direct aim at the tough to target millennials market with a campaign enticing ‘people to find partners through flavour matching.

In a shift from its traditional focus on mums and shoppers, the Unilever brand is instead looking to build its brand with younger consumers.

The campaign is an extension of a global strategy that has been adopted by the brand in recent months using the line Love at First Taste.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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