Continental revives its 40-year-old jingle in new campaign
Continental has revived its 40-year-old jingle – ‘Nobody makes soup in a cup, like Continental Cup-A-Soup’ – in a new campaign from 303 MullenLowe.
The TVC features an office worker transported to a forest by his Cup-A-Soup where a bear gives him a warming hug.
The campaign has been delivered just in time for the winter months, driving the new tag line ‘Hug in a Mug’.
