People steal yoghurt from the vulnerable in Gippsland Dairy’s ‘The taste made me do it’ campaign

A nurse redirects yoghurt away from an injured patient, a grandfather pinches it off a grandchild, and a colleague steals from a workmate in Gippsland Dairy’s campaign for its yoghurt, which positions the snack as “irresistible”.

The TVC by Cummins & Partners is set to the ballad “Hard to say I’m sorry” by Chicago, reinforcing the message to consumers that they should give in to temptation.

The campaign was created by Cummins & Partners, who will also be responsible for its media strategy and buying.