Continental Sensations launches new brand platform via Bastion Creative

Unilever’s flagship brand Continental has launched a new brand platform for its soups, stocks and seasonings ranges, brought to life with a new campaign for its gourmet seasonings range, Continental Sensations, via Bastion Creative.

Leveraging the insight that aroma is the primary sense that drives appetite and food enjoyment, the new positioning encapsulates the power of aroma to evoke desire to taste, with the line “smell the delicious”.