Convenience, value for money key to brands weathering imminent economic downturn: IAB, Pureprofile study

August 3, 2022 10:14

The Australian Ecommerce Report 2022 released today by IAB Australia and Pureprofile has found while shoppers have been able to get back into physical stores, regular online purchasing for both groceries and retail products have increased since last year with 83% of online shoppers buying every month.

The Australian Ecommerce Report 2022 found seamless omnichannel shopping experiences that deliver convenience and value for money will present the biggest opportunity for brands this year as shoppers return instore.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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