No ‘cookie cutter’ approach for talking to women warns Deborah Thomas
Marketers need to understand that there isn’t a “cookie cutter” approach when it comes to talking to women and must evolve their content to suit its environment, according to a panel at today’s Mumbrella360 conference.
Bauer Media’s director of public affairs Deborah Thomas told the audience this afternoon: “I think a big part of speaking to women is life stage and cultural reference points.
“You cannot have a cookie cutter approach, you do have to have different creatives and different ways of speaking to different age groups on all the different platforms.”
She was speaking on the topic of How to Talk to Women on a panel where she was joined by Helen McCabe, editor-in-chief The Australian Women’s Weekly, Amanda Connors, former marketing director API Priceline, Monique Macleod, general manager consumer marketing Commonwealth Bank and Katie Rigg-Smith, CEO Mindshare Australasia.
