Coopers ad comes to life after dark
A new billboard execution for a beer brand has been created to be only visible at night.
The ad for Coopers Dark Ale comes to life in the evening with comic book style artwork and carries the tagline “Life after dark”.
Designed and executed by KWP! Advertising Adelaide, the ad by day is just a white billboard with an image of the Dark Ale bottle.
The artwork is created by Pose (MSK) a street artist and illustrator from Chicago and uses luminous UV paint to bring the collage to life.
So for the sake of a gimmick, you have a billboard that looks shithouse for half the day. Bravo advertising, bravo.
And the QR code is really the cherry on top – its so easy to do when people are driving along!
I think this is a great concept, and will definitely appeal to Coopers target market. Well done.
Scanning QR Codes whist driving is really dangerous mate.
Not to mention difficult at the best of times.