Coopers launches biggest-ever brand campaign via TABOO
Coopers has launched its biggest campaign in its 160-year history in partnership with independent agency TABOO.
The campaign hones in on the ritual of ‘The Roll’, which ‘unlocks’ the full flavour of a Coopers beers, presenting its signature cloudy appearance.
The ritual – a gentle roll of the bottle, can or keg before opening – helps redistribute the sediment that settles at the bottom of the during a secondary fermentation process.
