Copycat Corner: Lexus’s old new perspective
Welcome to the latest chapter of Copycat Corner, where we examine of Dr Mumbo’s favourite – coincidental of course – examples of commerce imitating art.
On the one hand, we have last month’s “Experience A Different Perspective”, on behalf of Lexus, featuring pulsating techno and roving camera shots in a bright warehouse space…
Absolutely loved this ad. Who ever at Lexus’ creative agency picked the music needs a good old fashioned pat on the back. Oh and if you ever get the chance to see Gesaffelstein live I heartily recommend it.
And now the new BMW X2 ‘Be the One Who Dares’ ad (https://tvadvertsongs.com/bmw-x2-be-the-one-who-dares/), also featuring a Gesaffelstein piece of music ‘OPR’ and imagery decidedly reminiscent of elements of Gesaffelstein’s ‘Pursuit’ & ‘Hate or Glory’ (https://www.youtube.com/watch?v=2_NgkfRmUPk) clips. Just a mystical coincidence I guess…