Cosmo editor Keshnee Kemp to shift focus back to ‘bold’ conversations
Bold conversations and attracting young consumers will be the main aims for Keshnee Kemp as Cosmopolitan Magazine’s newest editor.
Kemp, who joined Cosmo earlier this year to replace Claire Askew, is hoping to start real conversations with millennials, arguing the brand was “a little bit behind” on where it should be.
Kemp: Cosmo wasn’t starting and driving conversations as well as it could
Is as far behind the defunct Famous she couldn’t save?
More male voices? Yeah, that’s what young women need. Snore.
I like all the buzzwords she’s using about where she wants to take Cosmo, but I just can’t believe that millennials will still pay for a print version of a magazine for sex tips and influencer interviews.
I hate to say it, but Cosmo needs to give it up. It had a great run, but it just doesn’t fit with young people anymore – unless they’re at the hairdresser or a doctor’s waiting room…
RIP magazines. I’ll miss you.
Agreed. Can’t figure what they can offer or do that can’t be done by Instagram + google search or some other combo. Not that I’ve ever been a teenage girl, but I can’t imagine that Cosmo mags are something that are kept and collected and referred back to…you probably only need to read ‘the top secret sex tips he’s secretly not telling you that you wish he would but he’s telling his best mates down the pub’ only once.
I’ve noticed some magazines across segments have been bundling magazines (3 or more) and dvd’s presumably to win share in a shrinking market. I’m not sure the model of adding a bonus magazine (unless it’s a catalogue) or a product tip on will be financially viable for Cosmo or that enticing for readers – and what’s got more attractive as a marketing proposition for a business; paying to include thousands of a lip-balm in a magazine or giving away a few thousand to online ‘micro-influencers’?
They might as well go 100% online and use their editorial skills to
So let me get this straight? She was the editor presiding over the axing of Famous. And now she’s editing Cosmo. I’m sure the industry will respond accordingly to such a baffling placement. No wonder magazines are struggling.