Cosmo launches initiative to link print edition to mobile content

ACP’s women’s magazine Cosmopolitan has launched a new initiative – Snap it – allowing readers to receive additional content when they point their mobiles at certain pages.   

The announcement:

The October issue of COSMOPOLITAN springs into life with ‘Snap It’ – a first-in-market interactive opportunity that brings readers closer to the magazine’s content than ever before and extends the COSMO experience.

In a COSMOPOLITAN magazine first, Australian readers can access 23 ‘Snap It’ activations across the magazine’s editorial and advertising content.