Cost-cutting and automation paying off: Isentia CEO

Isentia’s CEO Ed Harrison says reducing its labor costs and relying increasingly on artificial intelligence has helped the business get its balance sheet back on track and will enable it to focus on its core business.

Harrison was speaking to Mumbrella following the release of its financial results to the market last week, and said while the business he leads has faced significant financial hurdles in the past, it is not facing the same structural issues as ‘traditional’ media companies.

Harrison: AI is allowing us to reduce labor costs 

“We’re in a very different space. We’re not a traditional media company. There’s undoubtedly structural shifts for traditional media companies, but that’s not us. We run across all media channels including social media, so a huge part of our business is dealing with emerging social media platforms. So as media transforms and changes, that’s actually a larger opportunity for us. What we’re trying to do is make sense of that for clients, and there is more data, there is more noise, we’re really following all of the conversations occurring outside of their organisations. And as that dynamic plays out, there’s growing need for services like ours that make sense of all of that,” he told Mumbrella.