Could we just judge the creative, and ditch the case study video?
Following the withdrawal of multiple campaigns at Cannes Lions this year — many with dodgy case studies — Jnr’s co-founder Ryan O’Connell asks if we should ditch submission videos altogether.
In the wake of the Cannes Lions controversy, there has once again been much debate and discussion in the advertising industry about award shows and the unethical behaviour they often elicit.
When a Grand Prix, three Golds, four Silvers, and four Bronzes, all need to be handed back in shame — and a CCO resigns — due to case study videos misleading the juries, it’s naturally big news and draws negative attention towards the famed ‘International Festival of Creativity’ in the South of France.
Below is Brazil’s DM9 Creative Data Grand Prix winning case study video, for which an investigation revealed the use of AI-manipulated footage in the ‘Efficient Way to Pay’ campaign for Consul.
