Court rules in favour of Telstra in outdoor advertising dispute
Large digital advertisements on Telstra payphones have been deemed lawful by the Federal Court of Australia.
Melbourne City Council and Telstra had been locked in a legal dispute over the digital out-of-home displays, with the council claiming Telstra’s new payphone units – and their accompanying digital ad units – were not “low impact”, and thus should not be exempt from local regulations.
An example of the new Telstra payphone unit, as shown in the Court’s ruling
The new proposed units are fitted with 75-inch LCD screens, are 2.7 metres high and 1.2 metres wide – 600mm taller and 400mm wider than older-style booths.
These things are huge, way bigger than a pay phone needs to be. Surprised by the court ruling, smells rather fishy…