Subway reviews its brand strategy and creative account
Subway Australia and New Zealand is reviewing its brand strategy and creative account, following three years with Wunderman Thompson.
Subway has revealed that it has invited Wunderman Thompson to pitch for the account, as well as fellow WPP AUNZ agency VMLY&R and Publicis.
Subway is reviewing its brand strategy
Over the past two years under the guidance of Wunderman Thompson, Subway has undertaken a brand transformation, the brand said in a statement.
We’ve had an awesome couple of years. The agency helped us transform the brand, created award-winning campaigns and has been instrumental to our success. So we’re calling a pitch.
@sub-standard This surprises you? McD’s and KFC have been doing great work and then there’s the minnows like Grill’d, and Guzman who have beaten them at their own game with “clean is the new healthy” – whatever the hell that means anyway.
WT produced alright stuff, more suited for an accounting firm or government department. Not a fast food brand that needs to be relevant to a new generation.
Franchisees are the loss makers
Curious that Maccas is allowing VML to pitch on this? aren’t they still on the roster but doing less stuff?
Forget the advertising, if Subway stores did not have a strange smell I would wander into their stores more often.