Cover-More Travel Insurance unveils refreshed brand identity

Cover-More Travel Insurance has launched a revamped brand identity to transform travel insurance from a ‘grudge purchase’ into a service fueled by a shared passion for worry-free travel experiences.

The leading travel insurance provider collaborated with branding design agency Principals and their specialist brand voice studio XXVI to develop a new ‘witty, upbeat, and caring’ identity.

Cover-More Travel Insurance group chief marketing officer Chris Noble said the new identity is based company’s promise of ‘more care, more cover, for all’.