COVID-19 comms strategies have shown us empathy is everything
Pure Public Relations’ managing director, Phoebe Netto, breaks down the importance of communications strategy in order to turn hesitation into action.
Right now, public uncertainty is a huge barrier for brands and governments alike.
It’s been almost eight months since the World Health Organisation declared the COVID-19 outbreak a pandemic, and the general public remains understandably uncertain about what the future holds. This uncertainty has rippled down into government mistrust, reduced spending, and even a rise in conspiracy theories.
In some cases, the shift towards mistrust leads to constructive, positive behaviour. As of July, for example, savings in Commonwealth Bank’s accounts were up 14% compared to the same time last year. But in other areas, such as uncertainty around the COVID-19 vaccine, scepticism is a real risk.
