CPA Australia to shift creative account from Ogilvy to Leo
CPA Australia's last major campaign: "Three letters to limitless."
CPA Australia is set to shift its creative account from Ogilvy Australia to Leo Australia, ending a nearly seven-year partnership with the WPP-owned agency.
The accountancy organisation, which has 174,000 members, is understood to be in talks with the Publicis-owned agency following a recent pitch.
Once formally signed over, CPA Australia would become the second account Leo Australia has taken from Ogilvy in just over a year, following its landmark pitch win of Suncorp at the end of 2024.
