CRA appoints head of commercial strategy
Helena O'Dowd is joining CRA
Commercial Radio and Audio has appointed Helena O’Dowd as its new head of commercial strategy.
O’Dowd was most recently at Nine, where she served as director of growth and retention. She left Nine in November after six years, following the restructuring of the company’s marketing. Prior to this, O’Dowd spent three years at OMD Australia, 18 months at Slingshot, and three years at Mediacom across various executive roles.
At CRA she’ll be tasked with “the delivery of key industry-wide initiatives, driving audience and revenue growth across the sector as part of CRA’s 2030 Strategic Plan”, according to a media release.
