CRA ask brands to rethink radio in new campaign

Industry body Commercial Radio Australia wants to remind the ad industry that radio works as an effective advertising medium in a new campaign which sees it showcase brands like Aldi and Koala.

The ads were developed by audio agency Eardrum and form part of the Radio Alive rebrand, which is aimed at re-energising radio as an effective advertising medium.

CRA chief executive officer Joan Warner said the campaign would remind brands to think of radio as part of their advertising spend.