The direct-to-consumer (DTC) revolution disrupted traditional retail and set the standards it must now compete against. Here Four Pillars co-founder Matt Jones takes us through the DTC brand journey using the experience of a failure (Allbirds) and a success (Koala) to illustrate his points. One big question is whether the now-publicly traded Koala can maintain its edge.
1
Split screen: Allbirds crash lands as Koala takes flight
