‘Fewer, bigger, better’: Five ideas to foster a culture of simplicity
The relationship between agency and client can be complex, but there are ways to make things a whole lot easier. Stewart Gurney, chief strategy officer at Kaimera, distils the key findings from a crack panel of marketers at Mumbrella360.
Making our working lives and business partnerships more straightforward is the Holy Grail for most of us. But in a world growing more complicated, it’s no easy feat. Here are five ideas to help out.
Identify complexity within your business (and have a plan to tackle it)
Addressing complexity starts with being aware it’s there and that it’s affecting your business.
According to Nick Love, chief customer officer at My Muscle Chef: “The first step when dealing with institutional complexity is acknowledging it.
