Cracker Barrel celebrates the unifying effect of cheese in workplaces with campaign via Havas Melbourne

Cheese brand Cracker Barrel is taking on some ‘Snacktivism’ by providing more than 7,500 free snack packs to workplaces in Sydney and Melbourne.

The campaign sets out to unite colleagues over their love of cheese and acknowledge the positive impact sharing snacks on Fridays can have on working relationships.

Cracker Barrel is celebrating the way snacking on cheese can unite colleagues in the workplace

The campaign was backed by Cracker Barrel’s commissioned ‘The Facts on Snacks’ research, which found that 70% of Australians think that Friday snacks enhance connections with colleagues.