Cracker Barrel Vintage Cheddar: cheese for men of distinction
National Foods has launched a series of print and radio ads in a new campaign for Cracker Barrel Vintage Cheddar. Created by BMF Melbourne, the ads position the Cracker Barrel as “the sharp taste for men of distinction.” They feature fictional character Baron von Orsum, who was born with only one taste bud.
David Klein, creative director at BMF Melbourne, said: “Cracker Barrel has always been known for sharpness and we want to reinforce this message in a fresh way. We think using the Baron will definitely do this.”
Oh that is gold! Gold I say!
The radio ads I’ve heard that go with this campaign are quite clever too. Nice one BMF
I’m not sure if it’s because I haven’t had lunch yet, or because these ads are really effective, but I now really want some cheese and crackers…
I like the last one best, but all 3 work well. I cerntainly prefer it to BMF’s Fruche ad with Miss J.
Cheesy.
Smells of old spice
Love em! Simple and cheeky
Like the print ads, but radio ads feel a little familiar…Aleksandr Meerkat anyone? Or even Air NZ’s Rico?
Oh I like those, I am now going to have some cheese this evening, after all I am a man of distinction….
I just assumed the dude was german being a baron and all. Italian VO is con fusing – feels like different campaign.
Having said that I like the print ads.
Gezza a Baron is a title of nobility used across much of Europe and is not particular to Germany… In the British peer system, barons rank below viscounts, and form the lowest rank in the peerage
Great ads – but the one featuring the motorcycle has been printed using a reversed negative. The kick start, exhaust and push rod tubes etc are on the wrong side of the motorbike. The components of any motorbike motor should be on the right hand side of the machine.
Also the male in the ad is eating left handed – perhaps unlikely?
This was an amusing enough – if amiably stupid – radio campaign. Till the latest ad I heard.
What is it about Australian advertising that finds it so easy to step over the line between amusing and tasteless? I imagine that ultimately Australian=lacking-in-sophistication is the standard that we proudly cling to.
Do the Cracker Barrel people think associating their product with the smell of a fart (a la “Cutting the cheese”) is a good sales pitch ? I know that I dislike the association and I’ll stick to my Devondale where it matters – at the supermarket.
Sad, actually. One thing for sure, our ad agencies have great salespeople – and probably generous client entertainment accounts.