Dropping the kids off at the pool and laying a cable among visual gags in Who Gives a Crap campaign
A new ad for toilet paper brand Who Gives a Crap uses a series of visual gags on euphemisms for having a poo, from dropping the kids off at the pool to dropping logs.
Melbourne’s CHE Proximity has created the new campaign urging Australians to ‘give one crap a day’ for the toilet paper brand, which donates 50% of its profits to help those without access to proper sanitation.
https://www.youtube.com/watch?v=NhmmTFZvn_w
In the ad ordinary Australians explain how people can help those less fortunate than them by changing their loo roll purchasing habits, whilst acting out a series of visual metaphors.
Check out the other ads from the 5 other agencies here… https://www.youtube.com/WhoGivesACrapTP
Simon the launch of Who Gives a Crap you linked to won the Grand Prix at the first ever Mumbrella CommsCon event
shout-out to the very talented comedians Danielle Walker, Nick Capper and Aaron Gocs who star in the ad.
Bad Ad.
How to embarrass potential buyers of their product.
People don’t want to be identified or stand-out when they buy toilet paper.