CRA’s Joan Warner calls for modernisation of media laws as radio ad revenue growth slips
Commercial Radio Australia’s Chief executive, Joan Warner, is calling on the Government to pass the media reforms bill after annual radio advertising revenue growth declined for the first time since 2012.
According to the Metropolitan Commercial Radio Advertising Revenue for June, compiled by Deloitte, advertising revenue across the five metropolitan markets was down 0.21% to a total of $773.849m for the last twelve months.
Ah, I get it now.
Because the economy is ‘patchy’ and industry revenue is down just over a million and a half, that will all be fixed by changing the media laws. Hardly what I’d call a growth strategy.