Creative wins apology over disputed credits for Jalna ‘Little pot of purity’ campaign
Two agencies are locked in a legal tussle after both claimed credit for creative work on dairy brand Jalna.
Grant Booker Creative sent a legal letter which gave media agency Paykel a deadline of Friday to publicly apologise for claims it was behind the Jalna Yoghourt “A little pot of purity” creative campaign.
‘Pot of purity”: The disputed creative
The row developed after Grant Booker became aware of a case study published on the Paykel Media website which claimed that as well as working on the media strategy for the 2011 campaign, Paykel also developed the “key” creative.
Wouldn’t be the first time (and sadly, unlikely to be the last) a media agency has claimed the credit for creative work they had little or no hand in – sic ’em, Booker.
It’s an outrageous claim by a bean counting media buying company, attempting to present themselves as strategic/creative partners when they’re clearly not, on the Jalna business. If they make these incorrect claims on this account, the question is: Are any of their case histories correct? and if not, their clients should review everything they do for them.
So Paykel are that careless with their own website they don’t read copy before publishing it?! Wonder if that sort of attention to detail is applied to their clients.
What’s wrong with a simple “we stuffed up, sorry”?
So a media agency’s external copywriter thought they were actually a creative producer? Yeah right. Paykel are on a slippery slope claiming that as an excuse – for it to be true the copywriter was briefed incorrectly, or as mentioned above, the client just didn’t read the copy before it went live.
Here’s a hint Paykel, always tell the truth. That copywriter you’ve just thrown under the bus for supposedly “adopting an understanding of our services that was incorrect” might be emailing Mumbrella right now…
Nice story everone comes out looking good
Client – great line
Booker – protecting creativity
Paykel – nicely and unreservedly apologising.
This is GOOD well done everyone (including mumbrella for flushing it all out)
Unsatisfactory apology, blame someone else for an obvious false claim.