Credit unions and building societies launch $2.5m ad campaign taking aim at banks

Tim Burrowes

May 19, 2010 3:46

Abacus, the body that represents credit unions and building societies, has launched its first national campaign in ten years highlighting research that reveals homeowners with a mortgage from a credit union or building society are $35,000 better off over the life of the loan.

The $2.5m advertising campaign, which is being supported by online ads and a new website, takes aim at the major banks and talks about the advantages of credit unions and building societies, such as their lower interest rates.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.