Cricket a bright spot as Prime’s revenues continue to slump
Regional TV operator Prime was hit by another fall in advertising sales in the first half of the financial year, with revenues falling 5.9% to 97.9m with EBITDA slumping 9.9% to $21.9m.
Despite the revenue falls, the group returned to profit from its last financial report which included a $51.7m writedown on the value of its television licenses.
Prime CEO Ian Audsley noted Prime’s advertising revenues across New South Wales and Victoria declined 5.3%
