Cricket Australia launches Apple TV channel and eyes possible subscription model
Amarfio
Cricket Australia (CA) has launched into the world of internet TV with a new channel, but has chosen the Apple TV platform over the Freeview Plus offering launched last year by the free to air networks for today’s launch.
The new channel will feature a mixture of interviews, tutorials and highlights, with some content for the new free offering being created by Nine Network, which airs Australia’s international matches.
Ben Amarfio, CA’s executive director of media, communications and marketing, told Mumbrella it had not ruled out becoming available on other platforms like Freeview Plus in the future, adding it was also possible it could move to a subscription model for the channel.
thanks for ignoring the majority of people who don’t use apple.
How do these people obtain roles like this? The majority of Australians don’t even use apple products, I was always told apple users are those people that push the door when it says pull
Why would anyone put anything on hbb tv? Dreadful. The Apple TV is brilliantly simple, possibly why they chose it
@stevo
but why not just build a platform in html5 and capture every device at once? every phone, every smart-TV, every desktop, every tablet etc etc
walling yourself off into apple or android or your own ridiculous hardware platform nobody wants to buy only alienates the vast majority of your potential audience.