Lynx tells men to ‘make the most of your hair’ as it repositions as ‘total grooming suite’

Lynx has followed up a series of ads promoting its styling and shampoo range with a new campaign which aims to inspire men to experiment with the new Lynx hair products and “make the most of your hair”.

Created by BBH London and Biscuit Filmworks, the ad sees a young man sitting on his couch flipping through content on his TV with him placed inside different shows showcasing the various looks the products can achieve while a voiceover tells men to make the most of the hair they have, while it is still there.

https://www.youtube.com/watch?v=qmdlPBY7c8U

Running from January 18, the campaign is airing across the five metro capital cities on free to air and pay TV as well as online.