Crisis averted: How to keep your company clean when it all hits the fan
With more brands and organisations falling due to ill-prepared crisis management systems and panicked reactions, it is more important than ever that managers are safeguarding their practices. Seven Communications founder and managing director, Patrice Pandeleos, has some ideas.
2024 is already shaping up to be the year of the PR crisis. From social media missteps to unexpected executive scandals, it’s a minefield out there. In business and public life, chaos loves to crash the party, usually when we’re least expecting it. Even the most well-established companies can have their foundation swept from under them and their reputation ruined if they fumble their crisis response. Going beyond fighting fires, the savviest strategies involve both a keen eye for upcoming issues and meticulous planning to soften any blows.
Whether you’re sprucing up an existing crisis strategy or starting from scratch, here’s how to effectively build out a plan to stay a step ahead and make sure your company can weather the storm.
Reality check: Yes, this could happen to you
