Criteo Extends Mobile Capabilities with Launch of Facebook’s Dynamic Product Ads Solution

Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced its extended mobile capabilities as a result of Facebook’s new dynamic product ads. As users shift from desktops to mobile devices, Criteo’s advertisers are now able to complement their Facebook Exchange marketing efforts by reaching consumers using Facebook on their phones.

With dynamic product ads, Criteo is now able to leverage its powerful Criteo Engine to deliver recommendations and smart bidding campaigns across every device that consumers use to access Facebook, which includes smartphone, tablet, and desktop.

“As a strategic partner for Criteo, Menlook was one of the few advertisers invited to test dynamic product ads on Facebook,” said David Nedzela, e-commerce and marketing director for MenInvest (Menlook.com). “We are delighted to be part of a solution that gives us access to a new source of performing and mobile inventory optimized by Criteo’s technology, across devices.”