Cruise line takes focus away from ships in global brand campaign

Upmarket cruise line, Seabourn, has launched a global brand campaign with the company putting the focus on destinations and experiences, rather than its ships.

https://www.youtube.com/watch?v=-Y6kxUDZcEI

The campaign, ‘Extraordinary Worlds’, uses a split screen to showcase its ports of call and the onboard services and product.

US brand agency Figliulo & Partners is behind the work with the integrated campaign featuring video, print, mobile, digital display and social in the “world’s most prestigious publications”.