‘Cruising content lifts our ratings by 10%’: Seven’s morning TV director on what wins viewers
Running content about travelling via cruise ships lifts Seven’s morning television audience by “at least 10%”.
That is according to Sarah Stinson, former executive producer of The Morning Show and current director of morning television at Seven, who said “cruising is so big for our viewers”.
“I cannot begin to tell you… Every time we do a segment, we see at least 10% ratings increase,” she told the Mumbrella Travel Marketing Summit late last week.
Sarah Stinson says curation is key
